Willow Creatives is the evolution of everything I’ve lived, built, burned down, and rebuilt better.
I know what it’s like to build a business from the ground up and what it can cost when you try to carry every part of it yourself.
In 2014, I hit rock bottom. I was depressed, heartbroken, and unsure how to move forward. I chose to keep going, even when I couldn’t see where the road would lead. I traveled, listened to my intuition, and slowly found my way back to myself.
When I first started my agency, I had nothing but a beat-up laptop held together with packing tape and a fierce determination to succeed.
I had a goal. I had a plan. But I was broke. I had spent all my savings and had literally zero money. I also had too much pride to ask my family for help.
I worked tirelessly to find a job and exceed my client’s expectations. He saw my dedication and referred me to his network.
Then I took a bold risk and borrowed $1,000 to buy three computers. I paid that loan back within two weeks.
Truth be told, I didn’t know whether the business would take off. But I was 1,000% determined to make it work, no matter what.
In less than a year, I grew my one-woman show into a team of more than 50 virtual assistants across the globe.
Building the business wasn’t easy. Not every pitch landed. I was turned down plenty of times, but I never gave up.
I was persistent. I was driven. I worked long hours and kept going.
I set a monthly revenue goal of $10,000 — and I reached it. I consistently brought in $30,000 to $50,000 / month.
Over the course of 10 years, I’ve trained and worked with more than 500 VAs. That experience taught me a lot about building teams, setting expectations, and creating the systems that help a business run.
My story is a testament to determination, hard work, and refusing to give up on your dreams.
Then motherhood, law school, and the pandemic changed what I could give to my business. I was exhausted, my retainer clients moved on, and I needed to step back.
That season taught me something I couldn’t ignore: a business can be your passion and still need better support behind it.
When I was ready, I rebuilt. I rebranded, created a new website, wrote my sales copy, and brought in a designer when I needed help. I streamlined my processes and built workflows around the way I wanted to work. I learned firsthand that asking for support doesn’t take away from your vision — it gives that vision room to grow.
Today, my team and I support established coaches and spiritual entrepreneurs with done-for-you content and the work behind it.
We help turn your ideas, expertise, and offers into consistent visibility while taking care of the planning, creation, and follow-through that can pull you back into the day-to-day.
Meaningful work deserves the structure and support to reach the people who need it, and building a business you love shouldn’t mean losing yourself in the process.
I’m here to help your ideas go further and give you more room to focus on the work only you can do.
The freedom to work from anywhere is what I live for.
I could have taken the bar and become a lawyer. I chose a different path because I knew the kind of life I wanted: work that gives me freedom, the ability to work from anywhere, and the space to enjoy a slower life without feeling guilty for it.
That belief shapes the way I run Willow Creatives.
I don’t believe sustainable growth should require you to be constantly online, buried in admin, or responsible for every piece of content and launch. Your business should support your life, not consume it.
That’s why we help established coaches and spiritual entrepreneurs turn their ideas, expertise, and offers into consistent content and visibility while we handle the work behind the scenes.
More freedom to work from anywhere.
More support to grow sustainably.
More space to enjoy the life you’re building.